About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

The Lost Art of the 7-Step Personal Sales Call

  Previously published on LinkedIn By Ed McLaughlin and Wyn Lydecker In this world of emails and social media, we sometimes forget how valuable it is to sit down with someone in person. Social media and email campaigns can serve to keep you and your business top of mind for a customer but cannot replace [...]

By | December 22nd, 2015|

Real Estate Tech Startups Are Changing Property Valuation

By Ed McLaughlin and Wyn Lydecker Technology is no longer a commodity of convenience; it’s an essential we rely on. This is no less true for the investors, developers, lenders, owners and valuators of commercial real estate, an industry that includes office, retail, industrial and apartments buildings, and represents a $15 trillion U.S. market. An [...]

By | December 10th, 2015|

It’s Your Turn: Make a Difference with Your New Startup

By Ed McLaughlin and Wyn Lydecker Some companies have products and services that make large-scale, change-the-world contributions to society. Some are old – Ford, General Electric, AT&T, Xerox, IBM – and some are new - Intel, Microsoft, Apple, Google, Facebook. Some are among the 143 unicorns, privately owned companies valued at $1 billion or more, [...]

By | November 19th, 2015|

The Journey to Start Up: When Is the Right Time for You?

  Previously Published on LinkedIn By Ed McLaughlin and Wyn Lydecker When is the best time to start your own business? This is a burning question that I am receiving with increasing frequency from entrepreneurs of all ages. Some questioners are students that want to know if they should work for someone else or start [...]

By | November 17th, 2015|

How Technology Is Changing the Way We Buy & Sell Real Estate

By Ed McLaughlin and Wyn Lydecker Thanks to the Internet and a profusion of evolving technology, a gateway to information that was once set apart for service providers, is now open for the savvy consumer. From medical information to the latest update on incoming weather, fingertip access to a wide span of knowledge is commonplace. [...]

By | November 12th, 2015|

Funding Solutions for Women-Led Businesses

By Ed McLaughlin and Wyn Lydecker We never hear the term “male entrepreneur,” yet the distinction of “female entrepreneur” is often used when referring to entrepreneurs that happen to be women. Therein lies a clue that there is, indeed, dissimilarity in the perception of entrepreneurship by gender. While both women and men certainly face the [...]

By | November 10th, 2015|