About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

Cover the Bases to Ensure Your Startup Success

Previously Published on LinkedIn By Ed McLaughlin and Wyn Lydecker How much do you need to know before starting up? You may never launch your business if you get caught up trying to answer every single question that pops up. On the other hand, launching your business without answering essential questions can put you on [...]

By | September 15th, 2015|

The Ten Commandments of Startup Profit

“The Ten Commandments of Startup Profit” are core profit principles that get at the nub of how to build a sustainable business- one that is scalable and results in profit, growth, and social impact. These are the tried and true principles that we factored into every business decision we made for my company, USI, that [...]

By | September 10th, 2015|

Will Unicorns Start Dying?

Previously published on LinkedIn By Ed McLaughlin and Wyn Lydecker There are now 131 unicorns – startups that have over a billion dollar valuation. Some of them have become household names: Airbnb, Uber, Pinterest, Snapchat, and Spotify, for example. Privately held startups with such lofty valuations used to be so unusual that investor Aileen Lee [...]

By | September 8th, 2015|

5 Keys to Scaling Your Startup

Previously Published on LinkedIn By Ed McLaughlin and Wyn Lydecker You’ve launched your business. Congratulations! Now, how will you scale it? Scaling can be your biggest risk and your greatest opportunity. If you are setting out to raise funding, your investors will ask you how you plan to scale. If you are using your own [...]

By | September 1st, 2015|

Is Profit Evil? What Do You Think?

Previously Published on LinkedIn By Ed McLaughlin and Wyn Lydecker Is profit evil? We raise this question to frame the debate: What is the reward for taking the risk to start and build a business? As I see it, if you develop a value-added idea and start a business by putting capital, reputation, and sweat [...]

By | August 25th, 2015|

Should You Work for a Startup or Launch Your Own?

By Ed McLaughlin and Wyn Lydecker If you’ve been wondering if you should work for a startup or launch your own, we’ve assembled some arguments on both sides: 15 reasons to work for a startup and 15 reasons to launch your own. What’s your opinion?   15 Reasons to Work for a Startup Reasons 1 [...]

By | August 20th, 2015|

Crystallize Your Startup Idea!

              By Ed McLaughlin and Wyn Lydecker Do you want to launch your own business, but just don’t know where to start? You are not alone. I had made a written promise to myself that I would start a business, but I couldn’t settle on the idea. I kept [...]

By | August 18th, 2015|

Startup Founders: Do Credentials Matter?

By Ed McLaughlin and Wyn Lydecker Investors often claim that they invest in people – not ideas. They bet on the jockey, not the horse. But what makes a funder choose the jockey he or she wants to fund? Investors can look at track records, character, and/or credentials. When an entrepreneur can demonstrate a proven [...]

By | August 13th, 2015|