By Ed McLaughlin and Wyn Lydecker In my previous post on Entrepreneurial Branding, I listed 10 crucial elements of the branding process. In this blog, I will elaborate on the first three: your business name, tagline, and logo. What Makes a Good Business Name? These are the factors that should influence your choice of a [...]
By Ed McLaughlin and Wyn Lydecker Every entrepreneur needs some sort of funding for his or her business. While I continue to believe that bootstrapping is best, it is not always an option for businesses with a long ramp-up to profitability or for a capital-intensive business. After reading my post, When Bootstrapping is Not an Option, a [...]
By Ed McLaughlin and Wyn Lydecker Summer fun is over. The days are getting shorter. You’ve returned from vacation, but do you really want to return to work? This time of year accentuates how we feel about our jobs. For some, vacation gave you the time you needed to catch up on personal matters or [...]
By Rebecca Lovering, social media coordinator This is the third part of my interview with Mary Ellroy, a local Connecticut toy inventor and agent. You can read about her and how she got into her field here, and her insights on the world of general invention here. Today I’m covering the part of our conversation [...]
By Rebecca Lovering, social media coordinator This is the second part of my interview with Mary Ellroy, a local Connecticut toy inventor and agent. You can read about her and how she got into her field here. Today I’m covering the part of our conversation that dealt with the world of invention in general, and [...]
By Rebecca Lovering, social media coordinator Invention is a fascinating cousin of traditional entrepreneurship. An entrepreneur is an inventor, but generally of a product or series of products that continues and evolves with her and her company. An inventor creates something that goes off and enjoys its own independent life, self-contained. I recently had the chance to [...]
By Ed McLaughlin and Wyn Lydecker - Originally posted on LinkedIn You are burning to start your own business, but the biggest obstacle you face is funding your startup. Where in the world are you going to get the money? While small business loans may be available, they usually require personal collateral and a mountain [...]
By Omar Douglass Contributing Writer for The Purpose is Profit Blog Tomorrow, August 2nd, 2014, marks the beginning of International Coworking Week. So it’s a good time to learn more about the benefits of coworking for entrepreneurs. After my last post on business incubators, accelerators, and coworking spaces, a reader named Mary Jo wrote in [...]
By Ed McLaughlin and Wyn Lydecker When I was starting my business, USI, I couldn’t wait to lift off. I had decided to leave my corporate career and was impatient to get started as an entrepreneur. But first I had to line up funding. My accountant counseled me to use Other People’s Money. “OPM, Eddie, [...]
By Ed McLaughlin and Wyn Lydecker A recent headline in The New York Times claimed “Small Businesses Are Finding Bank Loans Easier to Come By.” With interest rates low and the economy coming back, bankers and small business experts are saying this is a good time to get a small business loan. Large [...]