By Ed McLaughlin (Video length: 1:22)
Sometimes I meet with aspiring entrepreneurs frustrated by trying to discover the next big idea that will change the world. This is an almost impossible challenge and not the way most world-changing ideas have evolved.
Most successful entrepreneurs identify a need in a niche market. Then they listen to their customers and build a suite of products and services that become world-changing in opportunity and scope.
Please take a moment to view this video. I address and answer the question: Should your startup attempt to change the world or just fill a need?
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Ed McLaughlin is the author of the upcoming book, The Purpose Is Profit: The Truth about Starting and Building Your Own Business, along with co-authors Wyn Lydecker and Paul McLaughlin. The Purpose Is Profit (Greenleaf Book Group) will be available in bookstores on August 2, 2016.
Preorder the book here.
Download a complimentary excerpt, “The Ten Commandments of Startup Profit,” here.
Connect with Ed on LinkedIn here. His email is Ed@ThePurposeIsProfit.com
Mr. McLaughlin, I appreciate your concepts and specially the excerpt of The Ten Commandments of Startup Profit. I am looking forward to ordering it in August.
It was a pleasure coming across your site last night. I came here hoping to come across interesting topics, and I was not disappointed. Your ideas on new strategies on entrepreneurship were enlightening and a fantastic help to me and my spouse. Thank you for having time to create these things and for sharing your thoughts.