By Ed McLaughlin (Video length: 1:22)


Sometimes I meet with aspiring entrepreneurs frustrated by trying to discover the next big idea that will change the world. This is an almost impossible challenge and not the way most world-changing ideas have evolved.


Most successful entrepreneurs identify a need in a niche market. Then they listen to their customers and build a suite of products and services that become world-changing in opportunity and scope.


Please take a moment to view this video. I address and answer the question: Should your startup attempt to change the world or just fill a need?




Ed McLaughlin is the author of the upcoming book, The Purpose Is Profit: The Truth about Starting and Building Your Own Business, along with co-authors Wyn Lydecker and Paul McLaughlin. The Purpose Is Profit (Greenleaf Book Group) will be available in bookstores on August 2, 2016.



Preorder the book here.




Download a complimentary excerpt, “The Ten Commandments of Startup Profit,” here.

Connect with Ed on LinkedIn here. His email is