About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

Should You Build Your Own Software?

Eat the World with Proprietary Software Previously published in smallbizdaily   By Ed McLaughlin and Wyn Lydecker Five years ago (August 2011), Marc Andreessen, co-founder and general partner of venture capital firm Andreessen-Horowitz, famously said, “Software is eating the world.” His point was that most of the fastest growing companies were [...]

By | October 13th, 2016|

You Have a Great New Product. Here’s What You Need to Think About Next

By Ed McLaughlin Previously Published in FORTUNE Questions every entrepreneur should ask when thinking about sales, pricing and production. The following is an excerpt from Ed McLaughlin and Wyn Lydecker’s new book The Purpose Is Profit (Greenleaf Book Group Press, 2016), which recounts how, after quitting his [...]

By | October 11th, 2016|

Published in Entrepreneur.com: Here’s a Book Every Entrepreneur Needs to Read

Jeff Boss writes why The Purpose Is Profit: The Truth about Starting and Building Your Own Business provides actionable information so that the entrepreneur you are today becomes better than the entrepreneur you were yesterday. Click Here to Read Jeff's Article in Entrepreneur.com Jeff Boss Entrepreneur, Executive Coach, [...]

By | September 29th, 2016|

“The Purpose Is Profit Receives a 9 Out of 10 Rating for Most Relevant Business Books”

By Ed McLaughlin and Wyn Lydecker Great News! getAbstract rated our book a 9 on a 10 scale. It is the highest rating our publisher has ever received. The Purpose Is Profit is now released and ready to order! FYI, getAbstract, founded in 1999, is a Swiss- and US-based corporation [...]

By | September 14th, 2016|

Startup Nation Interview with Ed “Skip” McLaughlin

Ed McLaughlin joins Jeff Sloan on this edition of StartupNation Radio to share key principles of the entrepreneurial journey as revealed in his book, The Purpose Is Profit: The Truth about Starting and Building Your Own Business. Click Here to listen. Ed “Skip” McLaughlin is the author of [...]

By | September 11th, 2016|

The Purpose Is Profit, Not Just Another Startup Guide

By Cliff Ennico, Syndicated Columnist and Television Host Cliff Ennico, a syndicated columnist for Succeeding in Your Business, is also the host of Money Hunt, the popular Public Television program for entrepreneurs as well as its new spin-off series, Money Hunt Small Business Challenge. 6 minute read Click Here to Read [...]

By | August 30th, 2016|

What’s the Difference Between Angels, VC’s, & Private Equity Firms?

 By Ed McLaughlin and Wyn Lydecker Every entrepreneur needs some sort of funding for his or her business. While I continue to believe that bootstrapping is best, it is not always an option for businesses with a long ramp-up to profitability or for a capital-intensive business. After reading [...]

By | August 25th, 2016|

The Advantages and Disadvantages of Friends and Family Funding

By Ed McLaughlin and Wyn Lydecker Authors of The Purpose Is Profit: The Truth about Starting and Building Your Own Business A startup typically goes through several rounds of funding from different investment sources as it expands. One of those sources is the “friends and family” round – one [...]

By | August 15th, 2016|