By Ed McLaughlin with Wyn Lydecker Nowadays, it seems that tech startups are the only ones getting media attention. But many entrepreneurs are launching non-tech startups, just as I did. When you are developing a non-tech startup, intelligent use of technology can create a distinct competitive advantage, tighten your relationship with customers, improve access to [...]
Previously published on LinkedIn By Ed McLaughlin and Wyn Lydecker Promoting your new business may seem daunting, but it’s really quite simple. You just have to get out there. As Woody Allen says, ‘Showing up is 80 percent of life.’ So go out and make connections, and let the world know what you are doing! [...]
By Ed McLaughlin and Wyn Lydecker Running your own business is filled with leadership challenges. What steps can you take to lead your team and grow the company? 1 - Empower Your Business Highly successful companies encourage team members to work together for the betterment of the whole company. When you make a commitment to empower [...]
By Ed McLaughlin and Wyn Lydecker Are you hungry for independent success and control? Are you burning with the desire to start your own business? Are you yearning to hold out your ideas for the world to validate? If you are determined to build, lead, and grow a profitable business, The Startup Roadmap is designed for [...]
By Ed McLaughlin and Wyn Lydecker Satisfied customers are powerful assets for your business. They can be roaming ambassadors of your product or service, and they can spread the value of your brand and create a viral attitude of trust that pulls in new customers and retains existing ones. Start Strong In his [...]
The cult classic Office Space By Ed McLaughlin and Wyn Lydecker Are you thinking of quitting your job and starting your own business? Many employees think about quitting because they hate their boss or feel stuck. Job dissatisfaction is notably wide spread. According to Forbes, 48% of employees worldwide don’t even like their jobs, [...]
By Ed McLaughlin and Wyn Lydecker You know you want to start a business, but you are not sure how to do it. Like many entrepreneurs, you are chomping at the bit to lift off, but you are struggling with a healthy fear of failure. You need a step-by-step process to guide you through [...]
By Ed McLaughlin and Wyn Lydecker You are determined to start your own business. You have thought about it long enough. You have set it as a life goal. Yet, there are three critical questions inhibiting your lift-off: What type of business should it be? Can you make a profit? What would be the impact [...]
Originally Published on LinkedIn By Ed McLaughlin and Wyn Lydecker The key economic factors impacting the potential value of any business include Capital, Cost & Control. Understanding the meaning and purpose behind each of these words will have a direct impact on your vision fulfillment, value realization, and personal satisfaction. It is imperative to slow down and [...]
By Ed McLaughlin and Wyn Lydecker Many new entrepreneurs believe their service or product will have wide market appeal and so overestimate their market opportunity -- and accordingly -- their company’s potential for growth. As identified by the Business Dictionary, market opportunity is a “newly identified need, want, or demand trend that a firm can exploit because it is [...]