Previously Published in StrategyDriven By Ed McLaughlin and Wyn Lydecker When I launched my second business, a publishing company called Sigma Communications, I was filled with passion but knew next to nothing about publishing a magazine. Without proven competence, I desperately needed guidance. Sure enough, I came to [...]
Previously Published in StrategyDriven By Ed McLaughlin and Wyn Lydecker When we launched my publishing business, Sigma Communications, I was so passionate about the magazine, and so confident that it would be a runaway success, that I decided to self-fund. After all, I had successfully bootstrapped my first business, USI. Why couldn’t [...]
Previously Published in StrategyDriven By Ed McLaughlin and Wyn Lydecker At the time we launched my second business, Sigma Communications, and its flagship magazine, The National Register of Commercial Real Estate, the biggest issue facing chief financial officers and real estate executives was their surplus real estate. Capital [...]
By Ed McLaughlin and Wyn Lydecker The ideal formula for business success is when your passion and distinctive competence align. Only nine months after opening my first business, USI – a business based on my distinctive competence – I launched a second business called Sigma Communications Inc., or Sigma for short. [...]
