About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

Why Startups Need A Strong Vision

  Originally Published on LinkedIn By Ed McLaughlin and Wyn Lydecker Your vision will become the driving force of your business. If you have a clear vision, it will be easier to get other people to understand it and follow you on your quest to fulfill it. You will be able to share your vision [...]

By | May 21st, 2015|

Why Social Enterprise Without Profit Isn’t Enough

Originally Published on LinkedIn By Ed McLaughlin and Wyn Lydecker Today, social enterprise is often positioned against profit: producing social good vs. generating profit. Instead of pitting social good and profit against each other like two feuding schools of thought, I believe that when they work together, they create powerful synergism. One does not prosper [...]

By | May 12th, 2015|

When Do You Need a Business Plan?

By Ed McLaughlin and Wyn Lydecker Most entrepreneurs think they can get funding simply by sending out business plans to investors. This tactic seldom ever works because VC and angel investors often receive 10 business plans in one day. If you don’t count weekends, that’s still 2,610 plans per year. If you’re an investor staring [...]

By | May 12th, 2015|

4 Ways Telemedicine Is Disrupting Healthcare

Originally published on LinkedIn By Ed McLaughlin and Wyn Lydecker Have you heard of Telemedicine? Telemedicine is disrupting the massive $3.8 trillion U.S. healthcare industry by delivering clinical care through telecommunications and information technologies such as computers and smartphones. Here are four ways it is relieving the pain points of this ailing industry: Disruption #1: A [...]

By | May 7th, 2015|

Can We Overcome the Confidence Gap in Leadership?

By Ed McLaughlin and Wyn Lydecker Deloitte’s recently released Business Confidence Report revealed several troubling findings about today’s corporate leadership. First, there is a gap between the things business leaders say and the actions they are willing to take. While these leaders are confident in their ability to outperform the competition, they are not confident [...]

By | May 5th, 2015|

Crowdfunding Goes Mainstream

  By Ed McLaughlin and Wyn Lydecker Originally posted on LinkedIn Crowdfunding has gone mainstream! Crowdfunding platforms across the world raised $16.2bn in 2014 – a growth of 167% vs. 2013. In the past, crowdfunding as a means of financing a business was a novelty, a rare exception to the traditional methods of bank loans, credit [...]

By | April 30th, 2015|

The Advantages and Disadvantages of Friends & Family Funding

  By Ed McLaughlin and Wyn Lydecker Authors of The Purpose Is Profit: The Truth about Starting and Building Your Own Business A startup typically goes through several rounds of funding from different investment sources as it expands. One of those sources is the “friends and family” round – one of the most common [...]

By | April 29th, 2015|

Why WeWork Is Worth $5B

  By Ed McLaughlin and Wyn Lydecker Eyebrows rose recently when it was announced that WeWork, which is basically an office leasing company,  was valued at a whopping $5B.  The valuation was set when the company raised $355 million in Series A funding last December. The reason the four-year-old company, which divvies up rented office space and [...]

By | April 15th, 2015|

Splitting Equity with a Handshake

By Ed McLaughlin and Wyn Lydecker How to split equity is one of the most important decisions a founding team will make. Harvard Business School professor Noam Wasserman wrote that nearly 40% of startup teams spend a day or less hammering out an agreement. They frequently want to get it over with - often with a [...]

By | April 9th, 2015|