By Ed McLaughlin with Wyn Lydecker
Entrepreneurial branding is the highly personal process of creating a lasting imprint of your business vision in the mind of your customer. A well-developed brand will motivate your customer to seek out your product or service for fear that they may otherwise miss out. A successful brand can work like gravity pulling customers toward your business.
Entrepreneurial branding is complex and multidimensional. It will take time to think through all aspects of the branding process. You are creating a new entry in the marketplace. You will be judged on the strength and contribution of your brand. Your brand says everything about you: who you are, how you perform, and what you value. Entrepreneurial branding is built on trust and integrity, and measured by the strength and depth of enduring customer relationships.
Entrepreneurial branding includes all of the following elements:
- Business Name
- Tagline Creation
- Logo Development
- Value Proposition
- Pitch Creation
- New Media Content
- Sales Aid Development
- Customer Awareness
- Customer Service
- Customer Perception
Entrepreneurial branding starts with your business idea and your value proposition – the problem that you are solving, how you will solve it, and the results your customer can expect. If you can develop a brand that speaks to the problem, the method, and the value, you will have the basis for a winning brand.
Ed McLaughlin, Wyn Lydecker, and Paul McLaughlin are co-writing the upcoming book, “The Purpose Is Profit: Secrets of an Entrepreneur from Startup to Exit.”
Copyright © 2014 by Ed McLaughlin All rights reserved.