By Ed McLaughlin and Wyn Lydecker

Do you want to launch your own business, but just don’t know where to start? You are not alone. I had made a written promise to myself that I would start a business, but I couldn’t settle on the idea. I kept asking myself:

• What would be my business?
• What would be my product?
• How would I make money?
• Who would be my customers?

I thought up different business models and new ideas every week for years, when all along the answer was sitting right in front of me. I’ve summarized my “Aha Moment” in this brief video (It’s under one minute): Endless Source of New Business Ideas:

You, too, have access to an endless source of new business ideas. The source is your unique experience, skills, and knowledge that you have acquired from your life, your education, and from going to work every day. When you understand:

• The needs of your customers
• The challenges your customers face, and
• The solutions that are different than what’s currently available…

That knowledge becomes the means to crystallizing your new business idea.

Please share your views in the comments, send us a message, or email us at:Ed@ThePurposeIsProfit.com

Ed McLaughlin is currently co-writing the book, The Purpose Is Profit: The Truth about Starting and Building Your Own Business, with Wyn Lydecker and Paul McLaughlin.

They are currently offering a complimentary eCopy of “The Startup Roadmap: 21 Steps to Profitability” here:

Copyright © 2015 by Ed McLaughlin All rights reserved.