About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

Meet Bob Marley’s Son, Rohan

A Quick Rundown: Meet Bob Marley's Son, Rohan: An Extraordinary Entrepreneur Should Your Startup Attempt to Change the World or Just Fill a Need? "Ed's book isn't just about profit - it's about following your inner voice and your destiny. It's about succeeding through integrity and giving back. It will put you on the path [...]

By | July 8th, 2016|

Veteran Entrepreneur & Business Strategist Team Up To Demystify The Truth About Startups

Available for Interviews Contact: Kristi Hughes Kristi@smithpublicity.com  856-489-8654, ext.322 At his moment of truth, Ed McLaughlin felt an authentic push to take an entrepreneurial leap from his high-level corporate position. He bootstrapped his new company into an Inc. 500 and later sold it to a Fortune 100. Meanwhile, his friend, Wyn Lydecker, had been crafting [...]

By | June 13th, 2016|

Proven Entrepreneur Distills Step-By-Step Process To Start, Fund and Grow The Right Business For You

Available for Interviews Contact: Kristi Hughes Kristi@smithpublicity.com 856-489-8654, ext.322 “Ed McLaughlin’s book ‘The Purpose Is Profit’ is a powerful guide for entrepreneurs at any stage. It combines the inside story with the tools you need to build a profitable business. I’ll be encouraging everyone with a startup dream to read this book.” --John “Randy” MacDonald, [...]

By | June 13th, 2016|

Why Competence Trumps Passion for Startups

By Ed McLaughlin Every entrepreneur puts their time, money, and reputation on the line.  Most entrepreneurs cannot afford to lose those things and need a solid return for their efforts. In a recent interview on The Small Business Advocate Show, I talk with radio host Jim Blasingame on the fundamental importance of distinctive competence. [...]

By | May 12th, 2016|

5 Questions to Ask Before Marketing Your Startup

  By Ed McLaughlin and Wyn Lydecker Every entrepreneur wants the market to validate their product or service through purchases, positive reviews and referrals. But before any of that can happen, you must first create awareness and persuade customers to buy your product. To achieve those goals, you need to formulate and implement a [...]

By | April 5th, 2016|

Avoid This Startup Blunder When Pitching Investors

By Ed McLaughlin and Wyn Lydecker One of the biggest mistakes you can make when pitching to investors is to claim that you have no competitors. As investor Marc Andreesen said in a posting on Quora, “It’s almost always a red flag when someone asserts that they have no competition – from an investor standpoint, [...]

By | March 29th, 2016|