About The Purpose is Profit

Ed “Skip” McLaughlin Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, Ed lives with his wife in Connecticut and has three adult children. Email: Ed@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/EdSkipMcLaughlin Twitter: @purposeisprofit --- Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children. Email: Wyn@ThePurposeIsProfit.com LinkedIn: www.LinkedIn.com/in/WynLydecker

Press Release: Darien Library Business Book Group to Welcome Local Authors

Press Release: Darien Library’s Business Book Group will meet to discuss The Purpose is Profit: The Truth about Starting and Building Your Own Business on Wednesday, April 12th at 6:00 pm. The authors, Ed McLaughlin and Wyn Lydecker, will join the group to answer questions from the participants. Both McLaughlin and Lydecker live in Darien. [...]

By | April 6th, 2017|

Available Now! Your Startup Manifesto

Download Now By Ed "Skip" McLaughlin I am pleased to announce that 800-CEO-READ has selected our Startup Manifesto, “The Ten Commandments of Startup Profit.” Click here to learn more and download your copy. From the beginning, I organized my business, USI, around the 10 core profit principles of “The Ten Commandments [...]

By | March 10th, 2017|

3 Questions to Ask Before Starting Your Business

By Ed McLaughlin and Wyn Lydecker You are determined to start your own business.  You have thought about it long enough.  You have set it as a life goal. Yet, there are three critical questions inhibiting your lift-off: What type of business should it be? Can you make a profit? What would be the impact [...]

By | March 7th, 2017|

Congratulations to Holy Cross Shark Tank Competition Winner

                            By Ed McLaughlin Paul Wiley, a freshman, is the distinguished winner of the College of the Holy Cross Shark Tank Competition and a prize of $12,000. A member of the class of 2020, Paul pitched his business, PW Industries, to four [...]

By | February 25th, 2017|

#1 Startup Mistake: Selling Equity Too Early

                    By Ed McLaughlin The key economic factors impacting the value potential of any business include Capital, Cost & Control.  Understanding the meaning and purpose behind each of these words will have a direct impact on vision fulfillment, value realization, and personal satisfaction.  It is imperative [...]

By | February 23rd, 2017|

Axiom Awards Silver Medal to “The Purpose Is Profit” in Entrepreneurship

AXIOM BUSINESS BOOK AWARDS 2017 RESULTS: Congratulations to the medalists in the 2017 Axiom Business Book Awards! The Purpose Is Profit: The Truth about Starting and Building Your Own Business was selected as a Silver Medalist in the Entrepreneurship category. The Purpose Is Profit was written by Ed “Skip” McLaughlin, Wyn Lydecker, [...]

By | February 21st, 2017|

SHOW SUMMARY In this episode of Profit First. Mike Michalowicz talks with Ed “Skip” McLaughlin who walks us through The Ten Commandments of Profit and explains how these 10 critical components of profit guide you to identify weaknesses in your business that can be fixed, opportunities that can be improved upon and even [...]

By | February 13th, 2017|